Seasonal Espresso - El Conjuro - Peru

This coffee gives a lovely balanced and smooth cup with notes of Caramilk, Vanilla and Tropical fruits. 

High in the mountains around Jaén, Peru, stands a peak known as Cerro Conjuro, where a rich tapestry of faith, tradition, and natural beauty intertwines. Decades ago, missionaries brought two crosses to protect the communities of Colasay and Chontali from evil and plagues. One cross was placed at the summit of Cerro Conjuro, and the other marked the entrance to Chontali. Every May, residents embark on a pilgrimage up Cerro Conjuro, celebrating their faith and commemorating the symbolic power of these crosses, which for them represent the sun and the moon. The journey between Colasay and Chontali is filled with dancing, feasting, and community connection.

El Conjuro Coffee reflects the devotion and dedication of the local coffee producers, who have passed down their craft through generations. The farmers, many of whom belong to the third generation of coffee cultivators, grow high-quality varieties like Caturra and Bourbon, supported by the region's ideal microclimates and fertile soil. Over the last decade, these coffee growers have moved away from conventional farming methods, adopting sustainable practices that care for biodiversity and working collaboratively to improve quality.

The land around Colasay is rich in both natural beauty and cultural history, surrounded by regional conservation areas with diverse flora and fauna. Ancient rock art can still be found in nearby areas, offering a glimpse into a storied past.

Legend tells of a nearby village named Piri Piri, where San Francisco de Asís, the community’s patron saint, mysteriously vanished from his chapel, only to be found sitting in a distant lagoon. After many attempts to bring him back, the villagers united to drain the lagoon and built a church on the site, forming the town now known as Colasay, named after the ruling chief of Piri Piri. This place of faith, resilience, and history remains alive in each cup of El Conjuro coffee, crafted by a passionate community that honors both the land and its tradition.

• Independent Producers: The 20 producers contributing to this brand are independent and not part of any association. The number of producers can vary depending on contract needs.
  
• Origins and Growth: The brand started with 12 producers and has grown since 2019, when a commercial relationship was established by a PECA technician with the Rupay family. Over time, more neighboring and family producers joined.
  
• Producer Characteristics:
• • Passionate about specialty coffee production.
  • Committed to sustainable agriculture and biodiversity preservation.
  • Work collaboratively as families, many of whom are third-generation coffee farmers.
  • Continuously improve quality across generations, with each generation refining techniques and knowledge.